Re-Denim:
A Circular Story of Style and Sustainability
As a garment designer, I am aware of the ethical and sustainability challenges in the clothing industry, including accelerated work, mass production, and waste of non-renewable resources. To address these issues, I seek solutions and prioritize exploring resource possibilities, using denim as a solution material to promote sustainable and responsible production practices.
The Re-Denim project, was sought to design, manufacture and provide circularity in garment development. Each piece was meant to be an extension of the user's personality, so I worked with each client to co-design the final product and tell their story. The main concept was to use scraps from the person who wanted to give their old pieces a new life and create a new design, considering sustainability in the process. Each project was collaborative and personalized as the resulting pieces would be one-of-a-kind.
Jackets and tops were made from old jean pants, recovering textile waste and then painted and hand-embroidered before being returned to the owner. As a circular business model, there are no seasons and production is slow fashion, with production time tied to the client's requirements, averaging two to three weeks.
The Re-Denim project was a business model during the quarantine period, where contact with clients was through video call. During a time when everyone was detached from an accelerated life, interest in details and design emerged, reflecting a slowdown in the world.
1. The moodboard outlines the materiality, references, and visual direction.
2. The textile exploration was made to assess the behavior of rigid denim with knit fabrics and other resources.
3. The research provided valuable insights into the issues faced in the project.
4. The textile performance was analyzed to optimize its utilization in the cutting and sewing stages, and a cost analysis was carried out.
5.Technical specifications and an operations diagram were created for each design.
6. The construction process underwent evolution and experimentation with varying techniques based on the desired narrative of each garment.
